Showing Off

Photo:Trewins marquee Herts show c 1960

Trewins marquee Herts show c 1960

JLP Archive Collection

Photo:Interior Trewins marquee

Interior Trewins marquee

JLP Archive Collection

Photo:Jonell merchandise Trewins marquee

Jonell merchandise Trewins marquee

JLP Archive Collection

Trewins at the Herts Show 1950-1960

By Judy Faraday

These images belonged to Miss Joan Pratt who was the Registrar at Trewins for many years.  We think Miss Pratt is in the top picture looking into the marquee with her back to the camera.

The annual Herts show was an opportunity for the shop to show off its newest items of stock.  These pictures show new style bedroom and kitchen furniture including some Jonell beds.

The Jonell own brand was introduced in the 1930s and the final 'e' was added in 1956 for merchandise which was thought to be of a more 'feminine nature'.  By 1963 the original spelling was replaced with Jonelle on all own brand goods and this was a familiar sight in all Partnership shops until it was superceded by the John Lewis brand name in 2005.

The photographs were kindly donated to the John Lewis Archive by Miss Pratt's niece, Linda Parry, in 2004.

This page was added by Judy Faraday on 21/08/2007.