The Grand Opening of John Lewis Stratford City

Photo:The front cover of the Gazette of the 21st September 2011, celebrates the joint opening of John Lewis and Waitrose Statford City

The front cover of the Gazette of the 21st September 2011, celebrates the joint opening of John Lewis and Waitrose Statford City

Photo:John Lewis Stratford City in all of its glory

John Lewis Stratford City in all of its glory

By Jonathan Blatchford

First London branch in 20 years

John Lewis Stratford City was opened on the 13th September 2011, becoming the first shop in the Partnership to open in the capital for 20 years. Waitrose Stratford City was also opened in the department store’s basement. The landmark opening of the duo set London on the path to a successful Olympic Games, and guaranteed the prosperity of East London for decades.

The Stadium Suite enthrals throngs

Customers had started queuing more than two hours before opening, and fully embraced the shop and all it housed. In the Place To Eat, more than 5,000 coffees were made for thirsty customers. Views of the fabulous Olympic Park from the Stadium Suite and furniture department enthralled many, and the store was currently home to the largest London 2012 shop in the area.

Opportunities abound

As part of its commitment to the regeneration of East London and Stratford, the borough with the 2nd highest unemployment rate in London, the recruitment process looked to maximise opportunities for local people, particularly those who were unemployed. Subsequently, 80% of Partners employed to work in John Lewis Stratford City were new to the business.

The cutting edge of retail

Although it would be during the Olympics that the store really shone, with over 70% of the selling floor featuring concepts that were brand new to the business, Stratford City turned heads from the moment the ribbon was cut. The store featured a more contemporary assortment than could be found in other shops. Cutting edge technology coupled with the very latest expert advice meant that product availability and customer accessibility and assurance were always assured.

Photo:The ribbon cutting ceromony at John Lewis Stratford City turns into a scrum!

The ribbon cutting ceromony at John Lewis Stratford City turns into a scrum!

This page was added by Jonathan Blatchford on 18/08/2014.